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Even with the risk of boring the interlocutor or appearing insistent, it is essential that sales representatives ask many detailed questions that allow them to gain in-depth knowledge . Some practical examples: What are the business possibilities if we don't go through with this project? What is the budget dedicated to this project? If there isn't one, what are the investment expectations for a similar product or service? How will the success of the work we do together be measured? What will be the most relevant metrics? . Help prospects visualize future results.
Accompanying prospects in a reflection on the results that can be obtained from the proposed Photo Editing Services project, their emotional involvement with the solution is encouraged. This allows us to broaden the conversation by also considering other , perhaps related, investments. b b sales process . Use lead scoring strategically Lead scoring is a very important resource for optimized management of sales processes. This system allows you to give different priorities to leads, in order to first contact those who are already closer to the final stage of the purchasing process. We talked in more depth about what it is and its strategic role in this article.

Lead rather than sell During the B B sales process, despite its commercial nature, the priority should not be to make a sale as an end in itself but rather to guide and inform prospects so that they can make an effective decision for their needs. The relationship of trust between salespeople and prospects which we mentioned previously plays a fundamental role in this, only in this way will it be possible to guide potential customers through the sales phases . Optimizing your company's B B sales process is essential for the success of your marketing activities.
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