What happens in the cosmetics sector

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The change in the working environment in the sales sector in the pharmaceutical and Para pharmaceutical sectors is also demonstrated by the increasingly massive introduction of what we can define as engagement software . This is software capable of managing content (blogs, documents, videos and so on) and the conversations generated by them via email or on social networks. Not only that, this software is able to collect data regarding the people who interact online with your company and its contents and is able to aggregate, analyze and process them to make them available to the marketing and sales department, thus promoting better collaboration and coordination.

One of the best software at your disposal is undoubtedly HubSpot which provides you with a marketing dashboard through which you can create content and disseminate it and through which you can manage the lead generation, lead scoring and lead nurturing process, and one web designs and development service of the most relevant CRMs in circulation capable of optimizing sales work. All in a synchronized and integrated manner. Marketing and sales collaboration: a concrete example. As we have already mentioned, the times in which pharmaceutical and Para pharmaceutical sales could rely solely on the work of medical representatives is near the end. Doctors, specialists, prescribers and pharmacists are increasingly looking for information online.



The final patients are also more informed and able to influence those who prescribe a therapy (when necessary). The best way to engage this new audience is to provide relevant content that can dispel any doubts. Getting to understand your target in such depth, however, requires a lot of work and constant analysis of the data collected . This is where the marketing department comes in. By generating valuable content and disseminating it through the right channels , marketers have the opportunity to intercept the interest of the target audience and interact with them, increasingly improving the level of knowledge of their interlocutors.